You have done your research, you have identified your niche community – those perfect, passionate people who should be your biggest fans – and you have crafted what you thought were genius marketing strategies.

But there is a problem. The results are far from what you expected. The engagement is lackluster, the sales are slow, and it is causing you sleepless nights. Sound familiar? You are not alone.

Brand Marketing

October 9, 2023

Why Marketing to Your Niche Community Isn’t Working