Seyi Adisa

Client showcase

2020-2023

Year

Branding, Comms & Media Strategy

Our Role

Politics

Industry

Seyi Adisa

Client

The Seyi Adisa team took up the development of people as its main goal right from inception. Efforts around this goal were evident in the activities we helped launch, be it in education, health, youth empowerment, and social infrastructure.

Project Overview

Living and leading with intentionality. Everything rises and falls on Leadership.

We are at a stage in the country where the responsibility to protect the people and our commonwealth is struggling despite efforts from people tasked to bear this responsibility.

This stage is critical, and without saying much, it is a situation that basically calls for a collective approach to bearing this responsibility to make our country better, safer, and befittingly prosperous.

Seyi Adisa

Photos: Ridwan Salam

Brand strategy and advisory
Public Relations advisory
Digital Comms advisory
Communications Development
Copywriting

Content Development & Management (strategy)
Optics (Graphics/Banners/Artwork)
Official Handles Management
Audience Engagement

We intended to deploy branding, public relations, and communication strategies, including digital media cues to rightly position Seyi Adisa's brand and persona; and this required brand development and clarity, copywriting, content development, and other digital media services in order to achieve this goal:

Goals & Deliverables

The Goals & Deliverables

Photo: Ridwan Salam

Our approach to this challenge was to conduct thorough research to understand the constituency's demographics, interests, and communication preferences, as well as the key issues and concerns they care about. Based on this research, we developed a comprehensive communication plan that includes targeted messaging, digital and traditional media outreach, and community engagement activities. We also monitored and evaluated the effectiveness of our communication strategy, and made the necessary adjustments to ensure that our client was effectively reaching and engaging with his constituency.

A Comprehensive communication plan that included targeted messaging.

The Challenge

As the branding, comms, and media strategy team for an Honorable Member representing a state constituency in Oyo State House of Assembly, our challenge was to develop an effective communication strategy that resonates with the constituency and increases their engagement with our client.

The Approach