World Bank Group
Client showcase
2025
Year
Digital Communications Advisory & Strategy
Our Role
International Development & Global Finance
Industry
World Bank Group
Client
We developed an elevated Digital Communications Plan for the World Bank Group, offering advisory on how to harness the power of storytelling to transform institutional communications into meaningful, human-centered narratives.
Titled “From Institution to Impact: A Human-Centered Strategy for Storytelling, Platforms, and Global Resonance”, the plan was prepared for Executive Stakeholder Review. It proposed a bold evolution in how the World Bank Group tells its story—shifting from institutional reporting to inspirational engagement, regional resonance, and visual leadership across platforms.
Project Overview
- Crafted a comprehensive digital communications strategy, aligning storytelling with the institution’s mission to highlight impact on people and communities rather than processes alone.
- Provided executive advisory on how to harness the power of storytelling to enhance global resonance, emotional connection, and stakeholder trust.
- Developed a platform-specific strategy to ensure content was not only globally relevant but also regionally adaptable for greater inclusivity and reach.
- Positioned the World Bank Group as a visual leader by proposing refreshed formats, storytelling frameworks, and audience-centered digital narratives.
Our work was designed to help the World Bank Group amplify its voice and reimagine its communications approach. We:
The Goals & Deliverables
